Your furniture store may open for business, and website up and running, but you will need your online touchpoints to be optimized for local search, specifically for Google. Having a beautiful website can only help if customers can find it. So, in this post, we will cover how to optimize your Google My Business (GMB) listing, specifically for your Furniture Store. To get started, first set up or claim your GMB listing. You can do this by going to Google’s My Business page and click “Start Now” in the upper left corner.
Google My Business Guidelines
Google has a list of guidelines for local businesses to follow if they use GMB. You have to be consistent and accurate with your business’s description. Additionally, it's essential that your contact information is consistent; be sure to review your name, address and phone number. When it comes to choosing a business category, focus on your core business offering. If a potential customer has to search again and go to a different Google listing, this will negatively impact your ranking.
Choosing a Category for Your Furniture Store
The available categories you can choose from are, an Amish Furniture Store, Furniture Maker, Furniture Rental Service, Furniture Repair Shop, Furniture Wholesaler, Kitchen Furniture Store, Office Furniture Store, Outdoor Furniture Store, Rustic Furniture Store, Unfinished Furniture Store, Used Furniture Store, or a Used Office Furniture Store.
For a regular furniture store, the category should just be “Furniture Store.” If your core product or service is unique, like some of the examples listed above, choose it as your primary business category. As long as the categories you choose are relevant to your business it's okay to add them.
Upload High-Quality Photos of Your Furniture Store
Photos of your store, inside and out, will help you stand out to your potential customers. It helps with trust and credibility. Share photos of your furniture pieces, unique items, sale items, and newly arrived items. Don’t be afraid to show off your store.
Another thing you can do is hire a Google-approved photographer. You can stand out even more with a high-quality virtual tour of your furniture store. This will boost confidence when customers research your location online. Google has a network of professional photographers in your area. While this service does cost money, professionally displaying your inventory and store will increase interest from potential consumers.
Collect Google Reviews From Your Customers
Local businesses listed on Google use a star-rating system. Reviews can rate your business up to five-star, plus include a written review. These reviews are an essential ranking factor for Local Search. So, don’t be shy to ask your happy customers to take a minute to say thanks with a Google review.
Obviously, the best customer reviews are the most natural ones. But because of its significance, gathering as many positive customer reviews should not be left to chance. One way to help gather more customer reviews is to make it easier for each customer submit one. For example, you can send “Thank You” emails with a custom link so they can be redirected to leave a review for your business on Google.
Duplicate Business Listings In Google
Auto-generated listings happen all the time, which can result in duplicate listings. They can be easily removed or merged into your current listing, depending on the platform.
It’s important to monitor that no duplicate listing exist so it does not confuse consumers with an up-to-date information, as well as interfere with your Local Search ranking. You don’t want to be marked as spam, or confuse the Google bots.
Click the link below to learn how to handle a duplicate listing for GMB:
Google My Business: Remove or report duplicate locations
Bonus guides for popular online directories:
Yelp: How can I report duplicate business pages?
Yellow Pages: How To Remove A Duplicate Listing In Yellow Pages
In some instances, it will be preferred to have a specific Google listing for each location. For example, a furniture company with a separate wholesale office, or several storefronts. Each location would need to have a separate business address and not be in violation of Google’s guidelines.
If you’re feeling a bit overwhelmed by GMB you can also check out Google’s GMB Guide. This is a step-by-step guide which will help you go through the above recommendations, and some additional tips and available features in GMB.
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