CUSTOMER JOURNEY

Interest & Awareness

Social / Search Advertising
Email / Text Marketing
Loyalty programs
YouTube / Video Ads

Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth

Channels impacting Your Customer’s Journey

STIMULUS

Social / search advertising
Email / text marketing
Loyalty programs
YouTube / Video ads
Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth

SEARCH

Organic Search
PPC
Maps
Directories
Apps
“Near me”
GPS

RESEARCH

Blogs & Articles
Reviews
Social Media
Word of mouth

PURCHASE

Website
Online booking
Purchase via app
In-store purchase

Salesperson
Marketing Materials

EXPERIENCE

Post-purchase
expectations vs. reality
Social Post
Write a Review
Blog
Word of mouth