CUSTOMER JOURNEY

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Interest & Awareness

Social / Search Advertising
Email / Text Marketing 
Loyalty programs
YouTube / Video Ads

Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth

Channels impacting Your Customer’s Journey

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STIMULUS

Social / search advertising
Email / text marketing 
Loyalty programs
YouTube / Video ads

Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth

SEARCH

Organic Search
PPC
Maps
Directories
Apps
“Near me”
GPS

RESEARCH

Blogs & Articles
Reviews
Social Media

Word of mouth

PURCHASE

Website
Online booking
Purchase via app

In-store purchase

Salesperson
Marketing Materials

EXPERIENCE

Post-purchase
expectations vs. reality

Social Post
Write a Review
Blog

Word of mouth