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CUSTOMER JOURNEY
![customer-journey.png](https://static.wixstatic.com/media/5497db_69f938f6a9ef431e875ef7dbf81d7f85~mv2.png/v1/fill/w_770,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/customer-journey.png)
Interest & Awareness
Social / Search Advertising
Email / Text Marketing
Loyalty programs
YouTube / Video Ads
Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth
Channels impacting Your Customer’s Journey
![customer-journey-channel-impacting.png](https://static.wixstatic.com/media/5497db_276984a4497648b3bbf04db3b19d5db3~mv2.png/v1/fill/w_986,h_216,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/customer-journey-channel-impacting.png)
STIMULUS
Social / search advertising
Email / text marketing
Loyalty programs
YouTube / Video ads
Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth
SEARCH
Organic Search
PPC
Maps
Directories
Apps
“Near me”
GPS
RESEARCH
Blogs & Articles
Reviews
Social Media
Word of mouth
PURCHASE
Website
Online booking
Purchase via app
In-store purchase
Salesperson
Marketing Materials
EXPERIENCE
Post-purchase
expectations vs. reality
Social Post
Write a Review
Blog
Word of mouth
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